Op sociale media komt het steeds vaker voorbij: supersterren die optreden op feestjes van willekeurige fans. Maar wat kost het nou, om zo’n Rihanna of Drake op je verjaardag te laten komen?
You can go online and see increasing evidence of superstars hanging out with and performing for mere mortals.
Whether it’s Jennifer Lopez at an Indian billionaire’s wedding or Drake singing “Hotline Bling” for a bunch of 13-year-olds who are clearly losing it, it’s become a booming cottage industry to impress your friends with a celebrity cameo.
But it’s less known how these appearances happen, and, more importantly, how much you have to shell out for them.
Here’s what people do to get A-listers to come to their events, the kind of money they pay, and one man who makes the behind-the-scenes deals happen.
Ryan Schinman spends his days corralling talent. He’s the founder of Platinum Rye Entertainment, which connects brands to celebrities and brokers deals for ads, including several at this year’s Super Bowl. He also started RBS Celebrity Booking, which helps regular people book entertainers — rock stars, rappers, pro athletes, and the like.
Drake x Rainbow Room x Hotline Bling 💃 pic.twitter.com/p2nmegRoQg
— ovo_fans_ovo (@ovo_fans_ovo) February 21, 2016
“The idea is that you can use me and the RBS team to get a cheaper rate,” Schinman told Business Insider. RBS negotiates with talent agencies on the customers’ behalf, with knowledge about previous booking rates.
At RBS’s website (developed by Platinum Rye CTO Casey O’Connor) you can submit your request for a potential celebrity with a price range, and they’ll help you out.
At RBS, Schinman usually books parties — weddings, birthdays, bar mitzvahs, sweet 16s — and clients most often want musicians. His company handles all the logistics of actually making sure the talent shows up and does what they’ve been hired to do.
The cost of getting a celebrity to show up at your party is “a lot lower” than what advertisers pay for a commercial shoot, he says, because it’s a private event and the celebrity isn’t selling anything.
“When you’re talking about bands though, big bands, they’re still going to cost you a lot of money,” Schinman says. “The biggest names in the music business usually go anywhere between $600,000 and $1.5 million, depending on who they are.”
But you have to make some concessions, no matter how much you’re willing to pay. Some names can’t be bought. “Now Bruce Springsteen’s not going to do it for you. U2’s not going to do it for you,” Schinman says. And the Rolling Stones — well, they reportedly played one birthday for somewhere between $2 million and $5 million.
Musicians who are more up-and-coming can cost anywhere from $50,000 to $150,000. “That’s most people’s sweet spot when they’re doing big, lavish events,” Schinman says. But he works with different budgets. “There are DJs and people you can get for 20, 25, 30 grand who are known, but you aren’t going to get Tiesto.” And bringing a full band will generally cost more than a lone singer or rapper with a piano or a laptop.
“Everything is timing,” Schinman says. Take Fetty Wap (“Trap Queen”), who became a household name in music seemingly overnight last year. “I think you could have gotten him back in the day for 20 grand or 15, but now he’s more like 100.”
If you’re looking for a deal, Schinman says popular throwback acts can be had for under a half million, like ’80s or ’90s hip-hop artists, and one-hit wonders.
Footage of celebrity appearances at parties inevitably ends up somewhere online. “I think you can’t control social media nowadays. As long as it doesn’t go to the press or somebody isn’t trying to profit off of it, I think that celebrities come to realize that social is a part of it,” Schinman says.
Een foto die door teddysphotos is geplaatst op
And in truth, artists, even the very famous ones, are happy for the extra income. “I think what you have to realize is people aren’t making that much money on their music anymore. They are making it from touring and merch and doing private events and doing commercials. Same thing for movie stars and athletes and former athletes no longer getting that income,” Schinman says. “I think this is a terrific way to supplement their income.”