Canyon is de Uber van de wielrenwereld

foto EPA

Hee, daar hebben we weer een Uber-van. De jonge Duitse fietsfabrikant Canyon verovert steeds meer wielrennersharten en maakt de gevestigde orde nerveus. Wint een Canyon-fiets dit jaar de Tour?

It’s the time of year when bike dealers are all smiles. For three weeks, the Tour de France provides the best advertising possible. But it’s a different story this year and both wholesalers and shopkeepers look a little glum. They fear that cyclists from the Movistar or Katusha teams might win too many stages, or worse, win the Tour with their Canyon bikes.

Industry behemoths loathe the brand as much as taxi drivers hate Uber, especially after Canyon accompanied Cadel Evans when the Australian won the 2009 world championship. Ten years ago it was an almost invisible start-up. Now it’s swooping in on the emperors of the cycling world — U.S. manufacturers Trek, Specialized and Cannondale — after cruising past renowned Italian brands such as Bianchi and Pinarello, and leaving France’s Peugeot in the dust.

Whether on flat roads, in the woods or in the mountains, Canyon bikes are taking over, at least in Europe. These little gems, priced at more than 600 euros a piece, have sports enthusiasts falling for them like children with toys.

Read the full article: Canyon, The German Pirate Revolutionizing Cycling
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