Chinezen kopen nu al jarenlang melkpoeder in Nederland op, om dat door te sluizen naar China. Hoe komt het dat fabrikanten daar nog steeds niet vertrouwd worden door consumenten?
In recent years, we have seen numerous Chinese dairy firms sign cooperation deals with and make acquisitions of foreign dairy companies. Such a strategy has thus helped introduce advanced technology into the Chinese market, and offer the advantages of low-priced international milk resources that allows China to compete against foreign brands’ milk-powder baby formula.
But what is clear to all is that domestic brands are trying desperately to regain the trust of Chinese consumers.
Ever since 2008 when China’s domestic infant milk powder was found to be tainted with melamine, Chinese infant milk brands have been shrouded in the shadow of the tainted dairy products. Over the past few years, both the individual dairy enterprises and the government have made considerable effort by introducing a series of new policies and regulations to win back customers.
Government policies have indeed raised the quality of domestic milk production and improved the competitiveness of Chinese firms. According to the samplings of the Ministry of Agriculture, domestic producers have met basic government standards for the past five consecutive years.
Nevertheless, Chinese parents remain very wary of domestic baby milk products. In 2014, foreign brands still accounted for 70% of market share of baby formula in China. And for good reason.
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