De bikini-editie is uit. Sports Illustrated gaat weer omzet draaien, hopen ze

epaselect epa04606825 Sports Illustrated (SI) swimsuit models (L-R) Ashley Smith, Hannah Ferguson, Hailey Clauson, Sara Sampaio, Kelly Rohrbach, and Erin Heatherton joke around with trader Peter Tuchman (3-R) while visiting the floor of the New York Stock Exchange (NYSE) to promote the new Sports Illustrated Swimsuit issue in New York, New York, USA, 06 February 2015. EPA/JUSTIN LANE Foto EPA

Een oplage van dik 60 miljoen papieren exemplaren, 21 miljoen tweets, likes, shares en comments op sociale media en 377 miljoen pageviews op de site. Dat is, zeggen ze zelf, de jaarlijkse Swimsuit Edition van het Amerikaanse tijdschrift Sports Illustrated, die nu uit is in Amerika.

Sports Illustrated kan wel een succesje gebruiken, want qua advertenties loopt het niet lekker.

Het icoon in de Amerikaanse bladenwereld begon in 1964 zo.

Beeld Wikipedia

Beeld Wikipedia

En het ziet er vandaag zo uit.
hanna davis sports illustrated cover 2015

Is dat onder druk van de dalende advertentie-inkomsten? Van normale edities verkoopt Sports Illustrated 3 miljoen exemplaren en met de swim suit moet het echte geld verdiend worden.

En dit vindt Business Insider ervan

Er is hoe dan ook de nodige kritiek op de geruchtmakende nieuwe editie, die te ‘ranzig’ zou zijn. Daarom: hieronder de recensie van onze collega’s van Business Insider.


The Sports Illustrated swimsuit edition hits newsstands today, Feb.9.

While we fully support 24-year-old Hannah Davis as cover girl, there’s no denying it’s possibly the magazine’s most scandalous cover yet.

The dangerously low-slung bikini bottoms featured on the cover have many outraged.

Jennifer O’Neill wrote a post for Yahoo! Parenting calling the cover “a bit of a nightmare.”

Washington Post article asked if the cover goes “too low” with Davis’ bikini bottom and received many comments like: “Horrible message for young girls” and “They should change the name to Sports Illustrated Playboy edition.”

In an UsWeekly poll, 68% of readers thought the cover image resembled porn, while 38% found it “so hot!”

The National Center on Sexual Exploitation is asking retailers to remove the magazine from public display, particularly the checkout line, and be wrapped like any other pornographic magazine.

But Sports Illustrated is defending its cover.

“After 50 years of swimsuit, what everyone knows is that one person’s risqué is another’s sexy,” a rep for the magazine told ABC News.

Model Hannah Davis, too, is proud of her cover.

On a “Today” show appearance Monday morning, Davis told Matt Lauer:

“I think SI always tries to do something a little different every year, and I think this year, it’s the year of the torso.”

After the morning show used a ribbon graphic to cover the bottom portion of the issue’s cover, Davis told Lauer:

“I think you’re making it look a lot naughtier than it really is, to be honest.”


    • Jacco Hupkens