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Echt belangrijk aan Davos is natuurlijk: de tas

Foto Reuters

Superlatieven zat als het om het World Economic Forum gaat. De belangrijkste mensen, het duurste congres, de mooiste locatie. Je zou denken dat dat ook afstraalt op de goodies die de deelnemers krijgen. Eh… ja, oordeel zelf maar.

Unboxing The Davos Swag Bag

The annual meeting of the World Economic Forum in Davos, Switzerland, is one of the world’s most prestigious and expensive conferences.

One might expect, therefore, that the conference swag would be similarly unparalleled.

And it is!

But in a different way than you might think.

Here it is … the 2015 Davos swag bag

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As with previous Davos swag bags, this year’s swag bag proudly displays the mission statement of the World Economic Forum: “Committed to improving the state of the world.”
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This year’s version is a svelte satchel with shoulder strap, slimmed down from those of prior years. It also comes in an appealing blue.
this-years-version-is-a-svelte-satchel-with-shoulder-strap-slimmed-down-from-those-of-prior-years-it-also-comes-in-an-appealing-blue

The Davos swag bag comes in two varieties, allowing attendees to choose how committed they are to improving the world. The version here is the “light” version, which excludes the printed face books listing everyone here. Those who select the light version sleep easier, knowing they have saved a branch or two.
the-davos-swag-bag-comes-in-two-varieties-allowing-attendees-to-choose-how-committed-they-are-to-improving-the-world-the-version-here-is-the-light-version-which-excludes-the-printed-face-books-listing-everyon

The Davos swag bag has several handy pouches. This one includes slots for pens!
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This one is more free form. You can tuck whatever you like in there.
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There’s also a zippered compartment for important papers.
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Inside, meanwhile, there’s loads of space.
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There’s even a separate foam-padded pouch for your laptop!
theres-even-a-separate-foam-padded-pouch-for-your-laptop

On the back, there’s space for your business card, so you don’t get your Davos swag bag confused with anyone else’s. Also, when you get home, you can leave the bag lying around with your card in it, so everyone can appreciate the circles you run in.
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And, happily, there’s another zippered compartment for more papers.
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But enough about the bag itself! What’s IN IT?
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Well, this year, in the “light bag,” there are three things…
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There’s “My Notebook,” which is handy for jotting down important thoughts.
theres-my-notebook-which-is-handy-for-jotting-down-important-thoughts

There’s also a glossy magazine explaining the arts and culture in town. The World Economic Forum isn’t just about economics, you know.
theres-also-a-glossy-magazine-explaining-the-arts-and-culture-in-town-the-world-economic-forum-isnt-just-about-economics-you-know

Lastly, in my version of the bag, there is a shipping manifest. You see, all Davos attendees are given 2 kilos of free shipment anywhere in the world by conference sponsor DHL. I used mine to ship a hotel key back to the hotel I stayed at in Munich before I came here.
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So that’s it, the 2015 Davos swag bag. As you can see, it’s mostly about the bag.
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Expecting something different? Something more … extravagant? Well, check out what everyone in Davos does at night …

Here’s What The World’s Leaders Were Doing Last Night While You Watched TV…

BI