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Apple opgepast, de nieuwe phablet van Xiaomi is nu uit

Lei Jun, founder and Chief Executive Officer of China's mobile company Xiaomi, shows Mi Notes at its launch in Beijing January 15, 2015. China's Xiaomi Inc staked its claim to Apple Inc's crown on Thursday as the world's third-biggest smartphone maker and most valuable tech start-up unveiled the flagship Mi Note, its challenger to Apple's iPhone 6 Plus. REUTERS/Jason Lee (CHINA - Tags: SCIENCE TECHNOLOGY BUSINESS TELECOMS)
Lei Jun, founder and Chief Executive Officer of China's mobile company Xiaomi, shows Mi Notes at its launch in Beijing January 15, 2015. China's Xiaomi Inc staked its claim to Apple Inc's crown on Thursday as the world's third-biggest smartphone maker and most valuable tech start-up unveiled the flagship Mi Note, its challenger to Apple's iPhone 6 Plus. REUTERS/Jason Lee (CHINA - Tags: SCIENCE TECHNOLOGY BUSINESS TELECOMS) Foto Reuters

Het bedrijf staat bekend als ‘Apple-copycat’, maar dat deert Xiaomi niet. Hun nieuwe ‘phablet’ (phone-tablet) is net uit, en die bedreigt vooral in Azië de dominantie van Samsung en Apple.

Chinese technology giant Xiaomi has released its newest flagship Android handset, the Mi Note — a 5.7 inch premium phablet that boasts some impressive technical specifications.

Its size is designed to go up against the likes of Apple’s iPhone 6 Plus, and the Samsung Galaxy Note. Xiaimi’s entire strategy is to make the best, most beautifully designed Androids possible — and sell them at a fraction of the price of Apple’s iPhones.

Xiaomi has previously attracted Apple’s ire by borrowing heavily from the Cupertino company’s designs; Apple designer Jony Ive has gone far to accuse the Chinese company of “theft.” But this time around, it’s Xiaomi drawing comparisons between the companies’ devices — in order to boast about their handset’s design.

Twitter avatar monkbent Ben Thompson Leo Jun comparing the Mii Note directly against the iPhone 6 Plus http://t.co/dY0K5EiGcf
Twitter avatar monkbent Ben Thompson Leo Jun comparing the Mii Note directly against the iPhone 6 Plus http://t.co/dY0K5EiGcf

The device comes at two price points, 2,299 yuan ($370) or 3,299 ($520) for the Pro model. Here are the specifications:

  • 3GB of RAM (4GB in the Pro)
  • 3,000 mAh battery
  • 13-megapixel rear-facing camera
  • 1080p display (1440p in the Pro)

In comparison, a contract-free iPhone 6 Plus will set you back at least $749, with lower specs. It offers:

  • 1GB of RAM
  • 2,915 mAh battery
  • 8-megapixel rear-facing camera (though when it comes to photo quality, megapixels aren’t everyhing)
  • 1080p display

Xiaomi has yet to attempt to make inroads in the West. But as a high-end but affordable alternative to Apple’s pricey devices, it’s poised to challenge Apple in Eastern markets. While the iPhone 6 has a metal casing, the Xiaomi Mi Note instead opts for a simple glass design — suggesting the company is no longer restricting itself to copying Apple’s products.

Available in either black or white, here’s how it looks:

mi
The Chinese company also boasted about its Sony-manufactured camera, featuring optical image stabilisation:
screen shot 2015-01-15 at 09.45.30.png

Xiaomi’s fans are famously fanatical about the company, frequently travelling great distances to attend new launches. The launch for the Xiaomi Mi Note was a suitably glitzy affair:

milaunch
The company debuted other products last night too, including over-ear headphones:
headphones
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