Waarom kopen steeds meer Chinezen Europese voetbalclubs?

Chinese Football (isolated with clipping path) Foto iStock

Steeds meer Chinese bedrijven en investeerders kopen (deels) een Europese voetbalclub, in Nederland bijvoorbeeld ADO Den Haag. Waarom doen ze dat?

For Chinese investors, simply sponsoring Europe’s soccer teams is no longer enough. The new ambition is to purchase them.

According to news reports, China real estate giant Wanda Group is negotiating to buy a 20% stake in the Spanish soccer club Atletico de Madrid. If the deal is closed, it’s likely that Wanda chairman Wang Jianlin will eventually replace current club president Enrique Cerezo.

In 2012, Wanda launched a project called Star of Hope, which sent hundreds of soccer players to clubs such as Atletico Madrid and Valencia to participate in their youth training camps. In June, Wanda purchased Edificio Espana, a landmark building in Madrid, for 265 million euros ($388 million). Investing in a prestigious Spanish soccer club will certainly help Wanda’s reputation, giving it a kind of segue into buying more European commercial real estate.

Read the full article: China Wants A Piece Of Europe’s Booming Soccer Business
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    • Li Jing