‘Apple Pay gaat niet zomaar werken in Europa’

epa04392930 Apple CEO Tim Cook demonstrates the Apple Pay system using an Apple Watch during Apple's launch event at the Flint Center for the Performing Arts in Cupertino, California, USA, 09 September 2014. The Flint Center for the Performing Arts was the site where Steve Jobs launched the first Apple Macintosh computer in 1984. EPA/MONICA DAVEY Foto ANP

Revolutionair hoor, dat Apple Pay, maar het is wel een heel Amerikaans systeem. Het gaat niet zomaar werken in Europa, vindt een aantal Franse bankiers. Zo zijn de transactiekosten bij digitale betalingen hier veel lager dan in de VS, en is er dus voor Apple en de banken veel minder geld aan te verdienen.

After changing the way we listen to music with the iPod and kickstarting the smartphone era with the iPhone, is Apple Pay going to revolutionize how we pay? The least we can say is that the Cupertino giant has done everything to maximize its chances of succeeding in its objective: to relegate wallets to museum pieces.

The strength of Apple Pay lies in the way the company integrates it in the payment ecosystem. Instead of confronting the banks on their own terrain, as others have done, Tim Cook and his group chose to become their allies. It’s a win-win situation for Apple, as it can promise its clients not to use their banking data while pledging to help banks fight against fraud, which represents an estimated 0.145% of the sums paid in card transactions.

Apple takes a share of the commissions

Apple’s authentication system, which uses the iPhone 6’s Touch ID fingerprint sensor, coupled with an encryption process of all data linked with the bank cards, indeed reinforces the security of Apple Pay.

In exchange, the company will take a share of the commissions cashed in by the banks. That amount is estimated at around 0.2% per transaction made via Apple Pay, which leaves U.S. banks with 0.3% to 0.8%, depending on the payment mode (debit or credit card).

But before Apple can export its new service across the Atlantic, it will need to adapt its model to fit the European system.

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