Ik had ze geplukt uit Nederlandse (!) reclame-uitingen die mij te pas en te onpas onder de ogen waren gekomen. Het waren er tweeëndertig en ze vormden de oogst van enkele weken speuren en noteren. Vandaag bied ik u een nieuwe lijst. De oogst van één jaar! Volledigheid pretendeer ik geenszins. Ik heb er geen jacht op gemaakt. Alleen de reclame-zinnetjes die ik zag (en onthield) heb ik verzameld. En de zinnetjes met een merknaam erin heb ik weggelaten, want daar had ik geen zin in.
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Wat ik maar vragen wou: wie kan er over vijftig jaar Martinus Nijhoff en J.C. Bloem nog lezen.